Title:  Business Development Manager

Business Development Manager 

Covering Northwest and East Midlands Region 

35 hours a week (incl. evenings and weekends as and when required) 

£47,919.12 per year | + bonus scheme | + car allowance 

Driving growth, shaping futures 

Care isn’t just what we do – it’s who we are. And we’d love for you to be part of it. We’re looking for a Business Development Manager to join our exceptional sales team, supporting homes across the Northwest and East Midlands region. 

As a not-for-profit organisation and proud Investors in People Gold accredited employer, every success we achieve is reinvested into our people and our homes. When you join Sanctuary Care, you become part of an award-winning team where residents and colleagues truly matter. We’re proud to hold the 2025 Nursing Times Award for Care of Older People, the Care Home Awards Best for Training and Development, and the title of Outstanding Larger Care Home Group. 

Are you motivated and results-driven? Do you want to work in a role where you can make a real difference to people’s lives? 

As a Business Development Manager, you’ll play a key role in the success and sustainability of our homes. You’ll help maintain and grow self-funder occupancy and income, while keeping up to date with local market trends. Reporting to the Lead Business Development Manager, you’ll work closely with Regional and Home Managers, as well as our central Marketing and Enquiry Team. You’ll support marketing campaigns, build enquiry pipelines and create strong relationships with stakeholders and the local community – helping us remain the provider of choice. 

Your role 

• Drive occupancy and income growth across our homes 

• Build strong relationships with stakeholders and local communities 

• Collaborate with managers and central teams to deliver marketing campaigns 

• Monitor competitor activity and identify opportunities 

• Support enquiry management to maximise conversion 

Your skills 

• Proven success in consultative sales with a positive, proactive approach 

• Strong business sense with sales and marketing knowledge 

• Flexible and adaptable to meet changing needs 

• Excellent communication skills for training and stakeholder engagement 

• Full UK driving licence and willingness to travel 

Your rewards 

You deserve more than the basics. That’s why, alongside 25 days’ annual leave (rising to 30, plus bank holidays), occupational sick pay linked to length of service, and a pension matched up to 7%, we’ve created a package to help you thrive: 

• Health and wellbeing support – including Aviva Digicare+ with virtual GP appointments, plus an Employee Assistance Programme offering medical, financial, and legal advice, as well as short-term counselling 

• Company-paid life insurance 

• Parental leave arrangements and paid volunteering days 

• Company-funded training and ongoing career development opportunities 

• Flexible working options 

• Exclusive retail discounts, Cycle to Work, and brand-new salary sacrifice electric car schemes